{"product_id":"seashells-beach-towel","title":"SEASHELLS BEACH TOWEL","description":"\u003ch2\u003eProduct Description\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cp\u003ePerfect for your trip to the beach or pool, these vibrant, fun towels are a must-have. Made of 100% preshrunk cotton, our beach towels are soft and absorbent. Each towel measures approximately 60” L x 30” W, 350 gsm.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cb\u003eWhat sets Island Heritage Beach Towels apart from competition?\u003c\/b\u003e\u003cbr\u003e\n\u003cli\u003eIsland Heritage is using reactive printing on all images.\u003c\/li\u003e\n\u003cp\u003e\u003ci\u003eWhat is reactive printing?\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003eThis process seals the color and artwork to prevent oxidation. Given that the reactive dye in the inks actually reacts with the fiber, it actually becomes part of the fiber, resulting in excellent wash fastness.\u003cbr\u003e\u003ci\u003eWhy is it important?\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eThis process prevents fading with regular use and cleaning, maintaining vibrant and bright colors.\u003cbr\u003e\u003c\/p\u003e\n\u003cli\u003eIsland Heritage towels are 350gsm, compared to the standard 250gsm beach towels.\u003c\/li\u003e\n\u003cp\u003e\u003ci\u003eWhat is GSM ?\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eGSM is short for grams per square meter. All fabrics have a weight, and the standard measurement for the weight and quality of fabrics is grams per square meter.\u003cbr\u003e\u003ci\u003eWhy is this important?\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eThe number refers to the density of the towel. The lower the number, the lighter and thinner the towel. Our 350gsm beach towels have a greater, tighter thread counts compared to standard 250gsm beach towels on the market, preventing the towel from becoming thin and worn.\u003c\/p\u003e\n\u003cli\u003eIsland Heritage are made of 100% preshrunk cotton terrycloth.\u003c\/li\u003e\n\u003cp\u003e\u003ci\u003eWhy is this important?\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eTerrycloth is a fabric with loops of thread covering both surfaces. This process allows for the fabric to absorb larger amounts of water.\u003c\/p\u003e\n\u003cp\u003eOverall Island Heritage beach towels will last longer than the standard beach towel in the market, which will bring both greater customer satisfaction and return on investment.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"The Island Heritage","offers":[{"title":"Default Title","offer_id":53871956099365,"sku":"jgh1789912877302","price":17.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/9036\/3685\/files\/seashells-beach-towel_1.jpg?v=1789912904","url":"https:\/\/highlightbeam.shop\/products\/seashells-beach-towel","provider":"My Store","version":"1.0","type":"link"}